Introducing Public Relations: Theory and Practice (Hardback)Keith Butterick (author)
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With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and whyCovers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PRPacks each chapter with case studies, anecdotes from the field and career advice from expert PR professionalsHelps easy revision with exercises, summaries and checklist.
Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
Publisher: SAGE Publications Inc
Number of pages: 240
Weight: 610 g
Dimensions: 232 x 186 x 19 mm
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