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Interplay of Influence: News, Advertising, Politics and the Mass Media (Paperback)
  • Interplay of Influence: News, Advertising, Politics and the Mass Media (Paperback)
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Interplay of Influence: News, Advertising, Politics and the Mass Media (Paperback)

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£27.99
Paperback Published: 24/10/1991
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Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced. The final section offers a guide to influencing the media and two chapters on political campaigns and political advertising.

Publisher: Cengage Learning, Inc
ISBN: 9780534141066
Weight: 450 g
Dimensions: 234 x 156 mm
Edition: 3rd Revised edition

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