Your Waterstones card is changing, introducing...
TELL ME MORE
Internet Marketing: Readings and Online Resources - McGraw-Hill International Editions: Marketing & Advertising Series (Paperback)
  • Internet Marketing: Readings and Online Resources - McGraw-Hill International Editions: Marketing & Advertising Series (Paperback)
zoom

Internet Marketing: Readings and Online Resources - McGraw-Hill International Editions: Marketing & Advertising Series (Paperback)

(author)
£51.99
Paperback 368 Pages / Published: 16/09/2000
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
"Internet Marketing: Readings and Online Resources" provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principle of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072427936
Number of pages: 368
Weight: 521 g
Dimensions: 238 x 188 x 20 mm

You may also be interested in...

52 Great Poker Tips
Added to basket
£7.99
Paperback
A Project Guide to UX Design
Added to basket
WordPress in Easy Steps
Added to basket
Winning on Betfair For Dummies
Added to basket
Internet for Seniors in Easy Steps
Added to basket
The World of Karl Pilkington
Added to basket
YouTube Channels For Dummies
Added to basket
Get Rich Blogging
Added to basket
£7.99
Paperback
Where Wizards Stay Up Late
Added to basket
Web Design in easy steps
Added to basket
Tubes
Added to basket
£9.99
Paperback
The Golden Rules of Blogging
Added to basket
From Gutenberg to Zuckerberg
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.