Internet Marketing and Big Data Exploitation (Paperback)
  • Internet Marketing and Big Data Exploitation (Paperback)
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Internet Marketing and Big Data Exploitation (Paperback)

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£89.99
Paperback 287 Pages / Published: 01/01/2015
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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Publisher: Palgrave Macmillan
ISBN: 9781349504145
Number of pages: 287
Weight: 3794 g
Dimensions: 216 x 140 x 16 mm
Edition: 1st ed. 2015

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