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Internet Banking (Paperback)
  • Internet Banking (Paperback)
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Internet Banking (Paperback)

(editor)
£42.99
Paperback 238 Pages / Published: 31/07/2012
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Mit dem Internet steht ein elektronischer Vertriebsweg bereit, der es jeder Bank erlaubt, grenzuberschreitend neue Kunden zu gewinnen und zu binden. In 9 Beitragen werden Internet Banking und Electronic Commerce sowohl unter marketing-strategischen als auch operativen Gesichtspunkten einer ausfuhrlichen Analyse unterzogen.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783322846235
Number of pages: 238
Weight: 295 g
Dimensions: 208 x 140 x 15 mm
Edition: Softcover reprint of the original 1st ed. 199

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