The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Publisher: Palgrave Macmillan
You may also be interested in...
HBR's 10 Must Reads on Strategy (Including Featured Article "What is Strategy?" By Michael E. Porter)