• Sign In
  • Help
  • My Basket0
International Marketing: Theory and Practice from Developing Countries (Hardback)
  • International Marketing: Theory and Practice from Developing Countries (Hardback)
zoom

International Marketing: Theory and Practice from Developing Countries (Hardback)

(author)
£61.99
Hardback 260 Pages / Published: 28/09/2016
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers' understanding and application of what they have learned in actual situations.

Publisher: Cambridge Scholars Publishing
ISBN: 9781443899543
Number of pages: 260
Dimensions: 212 x 148 mm
Edition: Unabridged edition

You may also be interested in...

Build a Brand in 30 Days
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
100 Great Marketing Ideas
Added to basket
Growth Hacker Marketing
Added to basket
Hooked
Added to basket
£12.99
Hardback
Do Purpose
Added to basket
£8.99
Paperback
The Challenger Sale
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Fire Engine That Disappeared
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Sales Bible, New Edition
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
This is Service Design Thinking.
Added to basket
Marketing For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.