International Marketing (Paperback)
  • International Marketing (Paperback)
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International Marketing (Paperback)

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£48.99
Paperback Published: 01/03/2010
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The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780077122850
Weight: 1240 g
Dimensions: 264 x 198 x 27 mm
Edition: International student ed of 3rd revised ed

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