International Marketing (Paperback)Ogenyi Omar (author)
Paperback 400 Pages / Published: 18/11/2008
- Not available
International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.
Publisher: Palgrave USA
Number of pages: 400
Weight: 1060 g
Dimensions: 246 x 189 x 30 mm
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