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International Marketing (Paperback)
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International Marketing (Paperback)

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£53.99
Paperback 400 Pages / Published: 18/11/2008
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International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.

Publisher: Palgrave USA
ISBN: 9781403900685
Number of pages: 400
Weight: 1060 g
Dimensions: 246 x 189 x 30 mm

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