International Marketing Cases: International Marketing Management (Hardback)
  • International Marketing Cases: International Marketing Management (Hardback)
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International Marketing Cases: International Marketing Management (Hardback)

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£34.99
Hardback Published: 11/10/2000
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Coming at a time when US supremacy in the global marketplace is being challenged, this edition intended for a semester course incorporates recent developments like the European Monetary Union, new examples, updated statistics, and some 100 International Marketing Highlights articles. The 19 primary

Publisher: Cengage Learning, Inc
ISBN: 9780324063707
Weight: 1542 g
Dimensions: 254 x 210 x 32 mm
Edition: 6th Revised edition

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