International Marketing Cases with InfoTrac (Paperback)
  • International Marketing Cases with InfoTrac (Paperback)
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International Marketing Cases with InfoTrac (Paperback)

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£37.99
Paperback 352 Pages / Published: 09/10/2000
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International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

Publisher: Cengage Learning, Inc
ISBN: 9780324063738
Number of pages: 352
Weight: 318 g
Dimensions: 248 x 200 x 7 mm
Edition: College edition

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