International Management: A Cultural Approach (Hardback)
  • International Management: A Cultural Approach (Hardback)
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International Management: A Cultural Approach (Hardback)

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£43.99
Hardback Published: 04/02/1996
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This comprehensive new book approaches international management with a unique cultural perspective, addressing the impact of culture with respect to planning, organizing, staffing, coordinating, and controlling of international businesses. Real world examples throughout the text lead readers through explanations of concepts, including Honda's relationship with foreign governments; Whirlpool's Global Strategy; and Kentucky Fried Chicken's foray into the Brazilian marketplace.

Publisher: Cengage Learning, Inc
ISBN: 9780314067418
Weight: 1225 g
Dimensions: 254 x 203 mm

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