International Business: Cultural Sourcebook and Case Studies (Paperback)
  • International Business: Cultural Sourcebook and Case Studies (Paperback)
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International Business: Cultural Sourcebook and Case Studies (Paperback)

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£20.99
Paperback Published: 25/08/1994
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This sourcebook of cross-cultural case studies and exercises is designed as a supplement for courses in international business, international management and international marketing, or any course where there is an international emphasis. Written by a business practitioner and instructor and by a cultural anthropologist, this book offers perspectives of both business administration and cultural anthropology on doing business internationally.

Publisher: Cengage Learning, Inc
ISBN: 9780538835183
Weight: 204 g
Dimensions: 235 x 190 mm

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