For courses in international business.
This package includes MyLab Management.
International business through theory and practice
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author- written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
This package includes Pearson MyLabTM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.
Publisher: Pearson Education Limited
Weight: 1360 g
Dimensions: 270 x 210 x 20 mm
Edition: 16th edition
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