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International Advertising: Communicating Across Cultures (Paperback)
  • International Advertising: Communicating Across Cultures (Paperback)
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International Advertising: Communicating Across Cultures (Paperback)

(author)
£24.99
Paperback Published: 13/07/1995
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This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.

Publisher: Cengage Learning, Inc
ISBN: 9780534192785
Weight: 522 g

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