Internal Marketing: Directions for Management (Paperback)Barbara Lewis (editor), Richard Varey (editor)
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Publisher: Taylor & Francis Ltd
Number of pages: 330
Weight: 610 g
Dimensions: 234 x 156 x 25 mm
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