Internal Communications: A Manual for Practitioners - PR In Practice (Paperback)
  • Internal Communications: A Manual for Practitioners - PR In Practice (Paperback)
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Internal Communications: A Manual for Practitioners - PR In Practice (Paperback)

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£24.99
Paperback 272 Pages / Published: 03/08/2014
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Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

Publisher: Kogan Page Ltd
ISBN: 9780749469320
Number of pages: 272
Weight: 415 g
Dimensions: 234 x 155 x 13 mm


MEDIA REVIEWS
"I wish I'd had a guide like this when I started out in internal communication. Each chapter is easy to read and easy to understand. The templates and checklists are really helpful and the case studies really bring the guidance to life. I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!"--Jenny Clark "Head of Internal Communications, The De Beers Group of Companies "
[A] practical approach to developing an internal communications strategy for an organization, and explores how to get a message to staff during times of crisis. ...[A] powerful assessment of tools and their applications, recommended for any business pursuit."--California Bookwatch, The Business Shelf "Midwest Book Review "
"Iwish I'd had a guide like this when I started out in internal communication. Each chapter is easy to read and easy to understand. The templates and checklists are really helpful and the case studies really bring the guidance to life. I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!"--Jenny Clark "Head of Internal Communications, The De Beers Group of Companies ""
"More and more companies are realizing that every meaningful conversation about their business begins with the people closest to it - employees. And yet, few have invested in the development of this practice. The book provides valuable insight to help with planning and delivery. I particularly found the chapter on measurement useful as it provided clear steps on the essential things to take into consideration on what can be a complex issue."--Rebecca Lowell Edwards "CCO, GE Oil & Gas "
"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business. I particularly enjoyed the focus on how communicators must increasingly leverage line managers to secure commitment to and not only awareness of business strategies and goals."--Torben Bundgaard "Head of Leadership Communication, Novo Nordisk "
"A must-have for any internal communications practitioner - this book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function. I'm sure it will become a well-used favourite of my team."--Saskia Jones "Head of Internal Communication, Oxfam GB "
"This is a very useful resource for everybody who works in internal communications. The book is very well structured, while easy and entertaining to read. FitzPatrick and Valskov provide practical and hands-on insights without neglecting the basic theoretical knowledge. It certainly helps professionals to develop a valid strategy and to hone it. Far from being highbrow, the book is demanding to the reader in a very positive sense - simply because the authors ask the right questions. I specifically like that the book is permanently focused on the very essential core of IC: adding value to the business."--Dr. Jorg Kirchhoff "Director Associates Communications, Robert Bosch GmbH "
"Internal communication is more critical than ever and this book shows managers how to excel in their job and how to best deliver value to their organizations. It also provides practical insight on effective planning and delivery. The chapter on change was especially useful as it outlined clear and vital steps to follow."--Tim Cobb "Head of Group External Communications, UBS "

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