• Sign In
  • Help
  • My Basket0
Intelligent Support Systems for Marketing Decisions - International Series in Operations Research & Management Science 54 (Paperback)
  • Intelligent Support Systems for Marketing Decisions - International Series in Operations Research & Management Science 54 (Paperback)
zoom

Intelligent Support Systems for Marketing Decisions - International Series in Operations Research & Management Science 54 (Paperback)

(author), (author)
£175.50
Paperback 514 Pages / Published: 30/10/2012
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-a-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Publisher: Springer-Verlag New York Inc.
ISBN: 9781461354154
Number of pages: 514
Weight: 801 g
Dimensions: 235 x 155 x 27 mm
Edition: Softcover reprint of the original 1st ed. 200


MEDIA REVIEWS

From the reviews:

"This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies. The authors claim that this is the first book bringing all these aspects together. ... It is well written and clearly structured." (Stefan Nickel, Zentralblatt MATH, Vol. 1072 (23), 2005)

You may also be interested in...

The Trusted Advisor
Added to basket
Contagious
Added to basket
£8.99
Paperback
SPIN (R)-Selling
Added to basket
£19.99
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback
Selling
Added to basket
DK
£5.99
Paperback
The Luxury Strategy
Added to basket
Life's A Pitch
Added to basket
Building Strong Brands
Added to basket
Build a Brand in 30 Days
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Sell
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.