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Integrated Brand Marketing and Measuring Returns (Hardback)
  • Integrated Brand Marketing and Measuring Returns (Hardback)
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Integrated Brand Marketing and Measuring Returns (Hardback)

(editor)
£76.00
Hardback 181 Pages / Published: 07/07/2010
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

Publisher: Palgrave Macmillan
ISBN: 9780230577343
Number of pages: 181
Weight: 381 g
Dimensions: 216 x 140 x 12 mm

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