Integrated Advertising, Promotion and Marketing Communications (Paperback)
  • Integrated Advertising, Promotion and Marketing Communications (Paperback)
zoom

Integrated Advertising, Promotion and Marketing Communications (Paperback)

(author), (author)
£53.99
Paperback Published: 07/03/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Publisher: Pearson Education Limited
ISBN: 9780273753285
Weight: 834 g
Dimensions: 263 x 203 x 15 mm
Edition: Global ed of 5th revised ed

You may also be interested in...

The Anatomy of Humbug
Added to basket
How to Write a Good Advertisement
Added to basket
Primalbranding
Added to basket
£11.99
Paperback
Wally Olins. Brand New.
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Copywriter's Handbook
Added to basket
Enamel Advertising Signs
Added to basket
Positioning: The Battle for Your Mind
Added to basket
The Wizard of Ads
Added to basket
Google AdWords For Dummies
Added to basket
Get Up to Speed with Online Marketing
Added to basket
The Adweek Copywriting Handbook
Added to basket
Hegarty on Creativity
Added to basket

Please sign in to write a review

Your review has been submitted successfully.