Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab
  • Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab
zoom

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab

(author), (author)
£58.99
Mixed media product Published: 27/04/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text.

Publisher: Pearson Education Limited
ISBN: 9780273753353
Weight: 859 g
Dimensions: 275 x 215 x 15 mm
Edition: Global ed of 5th revised ed

You may also be interested in...

The Anatomy of Humbug
Added to basket
A Technique for Producing Ideas
Added to basket
The Wizard of Ads
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
The Adweek Copywriting Handbook
Added to basket
Get Up to Speed with Online Marketing
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Creative Advertising
Added to basket
Key Person of Influence
Added to basket
How 30 Great Ads Were Made
Added to basket
The Copywriter's Handbook
Added to basket
Wally Olins. Brand New.
Added to basket
Google AdWords For Dummies
Added to basket

Please sign in to write a review

Your review has been submitted successfully.