Integrated Advertising, Promotion, and Marketing Communications Plus New MyMarketingLab with Pearson Etext -- Access Card Package
  • Integrated Advertising, Promotion, and Marketing Communications Plus New MyMarketingLab with Pearson Etext -- Access Card Package
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Integrated Advertising, Promotion, and Marketing Communications Plus New MyMarketingLab with Pearson Etext -- Access Card Package

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£134.99
Mixed media product Published: 23/08/2012
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Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Publisher: Pearson Education (US)
ISBN: 9780133250916
Weight: 907 g
Dimensions: 274 x 203 x 15 mm
Edition: 5th Revised edition

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