A practical guide to leveraging hidden knowledge intangibles to fuel growth and innovation and add value to your business.
* Includes an exercise at the end of each chapter that enables readers to connect the chapter to their own businesses
* Presents a resource section in each chapter for additional print and online sources
* An accompanying website with sections for all key corporate titles (CEO, CFO, CIO, COO, etc.) shows how the book relates to their work and serves as a forum for ideas among readers
* A full index covering both industrial- and knowledge-era tools to make it easier for readers to make a connection with their current work approaches
Number of pages: 171
Weight: 454 g
Dimensions: 235 x 155 x 23 mm
"It's much more fun to read than the rather solemn title suggests, combining strands of history, economics, management, metaphor and common sense, personal experience and anecdote. It's also a monument to the metamorphosis of management and asset management philosophies from the age of bricks and mortar to the world of the internet. ...Since the right answers are (i) business-specific and (ii) change in time, while the right questions can be applied more generally and are less subject to the vicissitudes of commercial fashion, this is altogether a greater benefit to the reader." - ipfinance.blogspot.com
"If you want to know what issues businesses will be grappling with in the next few years, read Intangible Capital and think about the possible impacts as, not if, the ideas presented in this book come to pass." - innovateonpurpose.blogspot.com
"The book provides tips that will help managers adapt to the knowledge-based economy and measure the true effect of intangibles on the bottom line." - IP Spotlight
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