Visit our Christmas Gift Finder
Intangible Assets: Values, Measures, and Risks - Oxford Management Readers (Hardback)
  • Intangible Assets: Values, Measures, and Risks - Oxford Management Readers (Hardback)
zoom

Intangible Assets: Values, Measures, and Risks - Oxford Management Readers (Hardback)

(editor), (editor)
£200.00
Hardback 454 Pages / Published: 20/02/2003
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.

Publisher: Oxford University Press
ISBN: 9780199256938
Number of pages: 454
Weight: 923 g
Dimensions: 241 x 163 x 36 mm

You may also be interested in...

How Life Imitates Chess
Added to basket
Delivering Happiness
Added to basket
£7.99
Paperback
25 Need-To-Know Management Models
Added to basket
Switch
Added to basket
£9.99
Paperback
Key MBA Models
Added to basket
£29.99
Paperback
The Business Plan Coach: Teach Yourself
Added to basket
Positioning: The Battle for Your Mind
Added to basket
25 Need-To-Know Strategy Tools
Added to basket
Meatball Sundae
Added to basket
£8.99
Paperback
The Art of Social Media
Added to basket
The Concise 33 Strategies of War
Added to basket
Limitless
Added to basket
£16.99
Hardback
Traction
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.