Inspired!: Take Your Product Dream from Concept to Shelf (Hardback)
  • Inspired!: Take Your Product Dream from Concept to Shelf (Hardback)
zoom

Inspired!: Take Your Product Dream from Concept to Shelf (Hardback)

(author)
£20.99
Hardback 272 Pages / Published: 11/01/2011
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy. * Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers * Presents invaluable research as to producers, designers, distributors, and retailers * Divided into three easy-to-follow sections Development, Launch, and Rollout With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.

Publisher: John Wiley & Sons Inc
ISBN: 9780470638453
Number of pages: 272
Weight: 460 g
Dimensions: 235 x 158 x 24 mm

You may also be interested in...

Growth Hacker Marketing
Added to basket
Hegarty on Creativity
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Hooked
Added to basket
£14.99
Hardback
Building Strong Brands
Added to basket
Key Person of Influence
Added to basket
The Trusted Advisor
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
The Challenger Sale
Added to basket
Marketing For Dummies
Added to basket
FT Essential Guide to Business Writing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.