Inspiration: Capturing the Creative Potential of Your Organization (Paperback)
  • Inspiration: Capturing the Creative Potential of Your Organization (Paperback)
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Inspiration: Capturing the Creative Potential of Your Organization (Paperback)

(author), (author)
£44.99
Paperback 173 Pages / Published: 01/01/2004
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This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Publisher: Palgrave Macmillan
ISBN: 9781349514793
Number of pages: 173
Dimensions: 229 x 152 mm
Edition: 1st ed. 2004


MEDIA REVIEWS

'Essential reading for anybody who wishes to better understand the vital and complex role that creativity plays in successful business.' - Sir Terence Conran

'Inspiration will help you to unlock the creative potential of you and your staff.' - Internet Works

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