Inside the Indian Business Mind: A Tactical Guide for Managers (Hardback)
  • Inside the Indian Business Mind: A Tactical Guide for Managers (Hardback)
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Inside the Indian Business Mind: A Tactical Guide for Managers (Hardback)

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£50.00
Hardback 180 Pages / Published: 16/09/2010
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This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.


* Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful

* Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization

* Easy-to-understand descriptions of Indian customs

* Dozens of real-world cases that illustrate how each cultural ingredient works

* An appendix covering cultural details specific to the major regions and cities with industries relative to American business interests

Publisher: ABC-CLIO
ISBN: 9780313378294
Number of pages: 180
Weight: 476 g
Dimensions: 235 x 156 x 25 mm


MEDIA REVIEWS
"Recommended. Business managers as well as undergraduate and graduate business students." - Choice
"This book is a valuable resource for companies seeking to develop and expand their business in India ..." - Booklist

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