• Sign In / Register
  • Help
  • Basket0
Innovative Marketing Communications - Events Management (Paperback)
  • Innovative Marketing Communications - Events Management (Paperback)
zoom

Innovative Marketing Communications - Events Management (Paperback)

(author), (author)
£44.99
Paperback 346 Pages / Published: 03/10/2005
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Publisher: Taylor & Francis Ltd
ISBN: 9780750663618
Number of pages: 346
Weight: 682 g
Dimensions: 248 x 191 x 18 mm

You may also be interested in...

Marketing Management, Global Edition
Added to basket
Marketing in easy steps
Added to basket
The Loyalty Leap
Added to basket
£18.99
Hardback
The 22 Immutable Laws Of Branding
Added to basket
The Economist: Marketing
Added to basket
Eating the Big Fish
Added to basket
£27.99
Hardback
Brilliant Selling
Added to basket
£12.99
Paperback
Life's A Pitch
Added to basket
The Challenger Sale
Added to basket
Contagious
Added to basket
£8.99
Paperback
Build a Brand in 30 Days
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Marketing For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.