Innovation Reinvented: Six Games that Drive Growth (Hardback)
  • Innovation Reinvented: Six Games that Drive Growth (Hardback)
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Innovation Reinvented: Six Games that Drive Growth (Hardback)

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£26.99
Hardback 312 Pages / Published: 28/04/2012
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Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel C t demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.

Publisher: University of Toronto Press
ISBN: 9781442644298
Number of pages: 312
Weight: 600 g
Dimensions: 235 x 159 x 24 mm

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