Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership - Marktorientierte Unternehmensfuehrung 36 (Hardback)Armin Tank (author)
Hardback 337 Pages / Published: 31/12/2013
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This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices - a product category that is characterized by an exceptionally high pace of innovation.
Publisher: Peter Lang AG
Number of pages: 337
Weight: 560 g
Dimensions: 210 x 148 x 23 mm
Edition: New edition
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