Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research (Paperback)
  • Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research (Paperback)
zoom

Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research (Paperback)

(editor)
£54.00
Paperback 312 Pages / Published: 29/12/1989
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication.

The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address. The second section, The Campaign Process, addresses more tactical concerns pertaining to the underlying components of campaigns, namely audience research, planning, organization and implementation and evaluation. The eclectic treatment of campaigns serves to enhance the development of both the theory for and the theory of campaigns and imparts a broad understanding of the field for students and professionals in communication, political science and areas of related interest.

Publisher: SAGE Publications Inc
ISBN: 9780803932197
Number of pages: 312
Weight: 425 g
Dimensions: 215 x 139 x 22 mm

You may also be interested in...

Everybody Writes
Added to basket
£20.99
Hardback
Jab, Jab, Jab, Right Hook
Added to basket
Blockbusters
Added to basket
£14.99
Paperback
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Hegarty on Creativity
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
How Brands Grow
Added to basket
£22.50
Hardback
Contagious
Added to basket
£8.99
Paperback
Strategic Marketing
Added to basket
£49.99
Paperback
Inside Her Pretty Little Head
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
DotCom Secrets
Added to basket
£14.95
Paperback
Growth Hacker Marketing
Added to basket
The Sales Bible, New Edition
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.