Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research (Paperback)Charles T. Salmon (editor)
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The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address. The second section, The Campaign Process, addresses more tactical concerns pertaining to the underlying components of campaigns, namely audience research, planning, organization and implementation and evaluation. The eclectic treatment of campaigns serves to enhance the development of both the theory for and the theory of campaigns and imparts a broad understanding of the field for students and professionals in communication, political science and areas of related interest.
Publisher: SAGE Publications Inc
Number of pages: 312
Weight: 425 g
Dimensions: 215 x 139 x 22 mm
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