Information and Management Systems for Product Customization - Integrated Series in Information Systems 7 (Paperback)Thorsten Blecker (author), Gerhard Friedrich (author), Bernd Kaluza (author), Nizar Abdelkafi (author), Gerold Kreutler (author)
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In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. Information and Management Systems for Product Customization will concentrate on both product customization and costs' efficiency, which is termed as mass customization. Moreover, mass customization with its multi-dimensions is the new business paradigm challenging today's manufacturing companies.
Publisher: Springer-Verlag New York Inc.
Number of pages: 269
Weight: 450 g
Dimensions: 235 x 155 x 15 mm
Edition: 2005 ed.
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