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Influencing Sales Through Store Design - Mellen Sudies in Business S. v. 14 (Hardback)Rick D. Saucier (author)
Hardback 82 Pages / Published: 01/04/2001
- Not available
There is a recognition that space affects customer behaviour and that design and the increasing use of atmosphere is an important shaper and modifier of customer behaviour. This work looks at strategies that best accomplish an objective of encouraging customers to shop for longer periods of time. Specific strategies explored include ciculting customers throughout the entire store more effectivly, creating turbulences or obsticles to slow the customer down, increasing the customer comfort levels within a store, employing atmospherics to affect the customer's perception of time, and facilitating shopping efficiency to allow customers more time for browsing.
Publisher: The Edwin Mellen Press Ltd
Number of pages: 82
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