influence: The Psychology of Persuasion - Collins Business Essentials (Paperback)Robert B. Cialdini (author)
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Publisher: HarperCollins Publishers Inc
Number of pages: 336
Weight: 249 g
Dimensions: 203 x 135 x 21 mm
Edition: Revised ed.
Influence should be required reading for all business majors. -- Journal of Retailing
This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine
The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology
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