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Influence: The Psychology of Persuasion - Collins Business Essentials (Paperback)
  • Influence: The Psychology of Persuasion - Collins Business Essentials (Paperback)

Influence: The Psychology of Persuasion - Collins Business Essentials (Paperback)

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Paperback Published: 01/02/2007
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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Publisher: HarperCollins Publishers Inc
ISBN: 9780061241895

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