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influence: The Psychology of Persuasion - Collins Business Essentials (Paperback)
  • influence: The Psychology of Persuasion - Collins Business Essentials (Paperback)
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influence: The Psychology of Persuasion - Collins Business Essentials (Paperback)

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£16.99
Paperback 336 Pages
Published: 01/02/2007

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"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Publisher: HarperCollins Publishers Inc
ISBN: 9780061241895
Number of pages: 336
Weight: 278 g
Dimensions: 203 x 135 x 21 mm

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“Very interesting book”

A must read for anyone interested in the overlap between marketing and psychology, or even just the complex dynamics of human relationships. While the main principles covered are well established, lots of quirky and... More

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