Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
Industrial Strength Design: How Brooks Stevens Shaped Your World - The MIT Press (Hardback)
  • Industrial Strength Design: How Brooks Stevens Shaped Your World - The MIT Press (Hardback)
zoom

Industrial Strength Design: How Brooks Stevens Shaped Your World - The MIT Press (Hardback)

(author), (author of preface)
£7.95
Hardback 300 Pages / Published: 20/06/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
The first publication documenting the work of Brooks Stevens, one of America's most influential twentieth-century designers. Industrial Strength Design: How Brooks Stevens Shaped Your World is a long overdue introduction to the work of visionary industrial designer Brooks Stevens (1911-1995). Believing that an industrial designer "should be a businessman, an engineer, and a stylist, in that order," Stevens created thousands of ingenious and beautiful designs for industrial and household products-including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. ("There's nothing more aerodynamic than a wiener," he explained.) He invented a precursor to the SUV by turning a Jeep into a station wagon after World War II, and streamlined steam irons so that they resembled aircraft. It was Brooks Stevens who, in 1954, coined the phrase "planned obsolescence," defining it as "instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary." This concept has since been blamed for everything from toasters that stop working to today's throwaway culture, but Stevens was simply recognizing the intentionally ephemeral nature of a designer's work. Asked once to name his favorite design, he replied, "none, because every one would have to be restudied for the tastes of tomorrow." This book, which accompanied an exhibit at the Milwaukee Art Museum (the repository for Stevens's papers), includes 250 illustrations of designs by Stevens and his firm, many in color. Glenn Adamson, exhibition curator, contributes detailed studies of individual designs. John Heskett, Kristina Wilson, and Jody Clowes contribute interpretive essays. Also included are a description of the Brooks Stevens Archive and several key writings by Brooks Stevens.

Publisher: MIT Press Ltd
ISBN: 9780262012072
Number of pages: 300
Weight: 1488 g
Dimensions: 279 x 241 x 25 mm


MEDIA REVIEWS
...the story of a man, a time and the emergence of an idea the 20th-century American concept of innovation. -Craig M. Vogel, American Scientist
Fascinating not only for its display of the products of Stevens's fertile mind but also for its drawing out of the implications his work had for social life. -Nancy Tousley, Calgary Herald * Reviews *
A level of scholarship and editorial skill rare in design books from any source. -Martin Pawley, The Architect's Journal * Reviews *
A level of scholarship and editorial skill rare in design books from any source. -Martin Pawley, The Architect's Journal * Reviews *
...the story of a man, a time and the emergence of an idea-the 20th-century American concept of innovation. -Craig M. Vogel, American Scientist * Reviews *
...the story of a man, a time and the emergence of an idea the 20th-century American concept of innovation. -Craig M. Vogel, American Scientist * Reviews *

You may also be interested in...

Invention by Design
Added to basket
Design Thinking
Added to basket
£19.99
Paperback
Drift into Failure
Added to basket
Human Factors Methods
Added to basket
Ergonomics for Beginners
Added to basket
£28.99
Paperback
100 Diagrams That Changed The World
Added to basket
To Forgive Design
Added to basket
The Laws of Simplicity
Added to basket
Designing Interactions
Added to basket
Design Research
Added to basket
£42.00
Hardback
Understanding Cryptography
Added to basket
Making It, 2nd edition
Added to basket
Pre-Accident Investigations
Added to basket
Sketching User Experiences: The Workbook
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.