Including Your Missing 20% by Embedding Web and Mobile Accessibility (Paperback)
  • Including Your Missing 20% by Embedding Web and Mobile Accessibility (Paperback)

Including Your Missing 20% by Embedding Web and Mobile Accessibility (Paperback)

£39.00
Paperback Published: 31/10/2014
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Almost 20% of the world's population have some form of disability or impairment that impacts their use of digital products. Yet Digital Accessibility is often a misunderstood concept. It isn't just a way of organisations protecting themselves from being sued by coding their websites according to a standards tick-list so they work with screen-readers. It's about working to ensure your website, intranet, widget, workplace application, mobile site, mobile app, or IPTV app is able to be used by as many people in its target audiences as possible. It's about recognising that no product is ever going to be usable to all users, and finding a reasonable, justifiable way of balancing the resource costs of inclusion against the benefits. And it's about letting your users know when you've not been able to fully support their needs.Fundamentally, it's about understanding the challenges of inclusion, and solving them in creative ways, to gain a bigger audience so your product is more successful. In this book Professor Jonathan Hassell, award-winning international thought-leader in digital inclusion and lead-author of the BS 8878 British Standard on Web Accessibility, will take you on a journey to transform your organisation to achieve the consistent creation of web products that are usable and accessible to all your customers, at the most efficient cost.

Publisher: BSI Standards
ISBN: 9780580812040

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