InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying - or just pondering on - them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate and trigger debate, conversation and reflection that will enliven and enrich writing and thinking.
From the arts to sciences, advertising, psychology and behavioural economics, to myths and classic stories, etymology and punctuation, The New Yorker cartoons and TV, this book encompasses it all!
Publisher: LID Publishing
Number of pages: 224
Dimensions: 198 x 129 mm
"A delightful potpourri of annotated punchlines - that's what I would call this easy and entertaining book. Here are some wonderful, wise, insightful and witty quotes, phrases and acronyms by myriad writers, storytellers and even a toilet seat. There is rich insight behind each one, and we learn why they have come to mean so much more than just the words that describe them. Here's one place you can give it full attention for a partial period, rather than CPA." - Shekhar Deshpande, Head of Strategy Global Accounts, Facebook
"InCitations will not tell you all of life's answers boiled down to one phrase like some over-praised, over-priced 'self-help' book. It will, however, provoke you to think and question how you see and interact with the people around you. The author explores everything from behavioural economics, complexity theory, sport, mythology, humour, advertising and TV with a sense of humility that is refreshing and approachable. The more challenging content in each section is followed by a realistic reflection and breakdown of how to apply the topic to your own work or life. This moreish diversity of citing everything from current pop culture to world-renowned physicists keeps the reader wanting to read 'just one more section'."- Krista Bradley, Senior Manager Market Research, Microsoft
"There is a Chinese proverb - knowledge is the best charity. Whether you are stuck or eager to express yourselves, this series of memorable quotes, aphorisms and expressions will spark your thinking and communication. InCitations is also a meaningful gift to share with the person you cherish." - Katie Zhou, Co Founder and Managing Director, MetaThink Strategic Branding & Innovation Consultancy
"Earnest, inquisitive readers should read this book for the plethora of valuable lessons it contains while taking extensive notes. Everyone else should read it just for fun." - Rory Sutherland, Vice Chairman, Ogilvy and author, Alchemy