Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Paperback)
  • Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Paperback)
zoom

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Paperback)

(author), (author)
£15.99
Paperback 224 Pages / Published: 21/10/2014
  • In stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: * Inbound marketing strategy, reputation, and tracking progress * Visibility getting found, and why content matters * Converting customers turning prospects into leads and leads into customers * Better decisions picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Publisher: John Wiley & Sons Inc
ISBN: 9781118896655
Number of pages: 224
Weight: 280 g
Dimensions: 243 x 163 x 16 mm


MEDIA REVIEWS
Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015)

You may also be interested in...

FT Essential Guide to Business Writing
Added to basket
Sales for Non-Salespeople
Added to basket
Velocity
Added to basket
£16.99
Paperback
Marketing For Dummies
Added to basket
100 Ideas that Changed Advertising
Added to basket
Contagious
Added to basket
£9.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
How Brands Grow
Added to basket
£24.99
Hardback
Public Relations For Dummies
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Challenger Sale
Added to basket
Positioning: The Battle for Your Mind
Added to basket
The Long Tail
Added to basket
£9.99
Paperback
Hegarty on Creativity
Added to basket

Please sign in to write a review

Your review has been submitted successfully.