Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Paperback)
  • Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Paperback)
zoom

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Paperback)

(author), (author)
£15.99
Paperback 224 Pages
Published: 21/10/2014
  • 5+ in stock

Usually dispatched within 2-3 working days

  • This item has been added to your basket
Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

Inbound marketing - strategy, reputation, and tracking progressVisibility - getting found, and why content mattersConverting customers - turning prospects into leads and leads into customersBetter decisions - picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Publisher: John Wiley & Sons Inc
ISBN: 9781118896655
Number of pages: 224
Weight: 249 g
Dimensions: 224 x 150 x 20 mm
Edition: 2nd edition


MEDIA REVIEWS
Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015)

You may also be interested in...

How to Write a Good Advertisement
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Marketing For Dummies
Added to basket
The Economist: Marketing for Growth
Added to basket
Velocity
Added to basket
£16.99
Paperback
Eating the Big Fish
Added to basket
£28.00
Hardback
Confessions Of An Advertising Man
Added to basket
The Sales Bible, New Edition
Added to basket
The Psychology of Selling
Added to basket
The Fire Engine That Disappeared
Added to basket
The Adweek Copywriting Handbook
Added to basket
Sales for Non-Salespeople
Added to basket
Growth Hacker Marketing
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: