Improving the Performance of Sponsorship (Hardback)Ardi Kolah (author)
Hardback 304 Pages / Published: 08/02/2006
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Improving the Performance of Sponsorship aims to provide a complete overview of the general principles of sponsorship to senior managers and marketers. It is also be one of the first viable upper level specialist texts for the teaching of sponsorship.
Publisher: Taylor & Francis Ltd
Number of pages: 304
Dimensions: 234 x 156 mm
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