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Ignite the Power of Art: Advancing Visitor Engagement in Museums (Paperback)
  • Ignite the Power of Art: Advancing Visitor Engagement in Museums (Paperback)
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Ignite the Power of Art: Advancing Visitor Engagement in Museums (Paperback)

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Paperback 238 Pages / Published: 01/02/2011
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How do visitors like to experience art? What makes for an enriching museum visit? The Dallas Museum of Art undertook a groundbreaking seven-year research initiative to answer these questions, examining how people connect with art and identifying preferences and differing behaviors. Ignite the Power of Art publishes these findings and provides a new understanding of museum visitors. It describes how these studies have been used to build attendance, enhance exhibits, and develop new programs such as the Center for Creative Connections, the online Arts Network, and the Late Nights event series, all at the Dallas Museum of Art. Furthermore, the book describes how this research, which goes far beyond traditional demographic data and analyses, has transformed the Museum, unleashing a profound change in institutional thinking and paving the way for sustained innovation. Also included are interviews with community leaders who offer their perspectives and insights on the Dallas Museum of Art's remarkable revitalization.

Publisher: Yale University Press
ISBN: 9780300167542
Number of pages: 238
Weight: 862 g
Dimensions: 229 x 229 x 14 mm

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Reviews

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“artists' rights takes a back seat...”

Bonnie Pitman's concept is not new. In 1993 former Metropolitan Museum of Art director Thomas Hoving authored "Making the Mummies Dance: Inside the Metropolitan Museum of Art" about his experience and... More

Paperback edition
27th January 2011
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