Identity Design That Works (Paperback)
  • Identity Design That Works (Paperback)
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Identity Design That Works (Paperback)

(author)
£19.99
Paperback 160 Pages / Published: 01/04/2003
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Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

Publisher: Rockport Publishers Inc.
ISBN: 9781564969507
Number of pages: 160
Weight: 778 g
Dimensions: 280 x 230 x 19 mm

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