Identity-Based Brand Management 2017: Fundamentals - Strategy - Implementation - Controlling (Paperback)Christoph Burmann (author), Nicola-Maria Riley (author), Tilo Halaszovich (author), Michael Schade (author)
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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Number of pages: 316
Weight: 662 g
Dimensions: 240 x 168 mm
Edition: 2nd 2017 ed.
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