Identifying Hidden Needs: Creating Breakthrough Products (Paperback)
  • Identifying Hidden Needs: Creating Breakthrough Products (Paperback)
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Identifying Hidden Needs: Creating Breakthrough Products (Paperback)

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£39.99
Paperback 261 Pages / Published: 06/10/2010
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Publisher: Palgrave Macmillan
ISBN: 9781349305315
Number of pages: 261
Weight: 444 g
Dimensions: 235 x 155 mm
Edition: 1st ed. 2010


MEDIA REVIEWS

'Welding Alloys Group is an international manufacturing company operating in 27 countries and our workforce is now applying hidden needs analysis in our markets. I am positive that the tools and techniques covered in this book will help our company to be truly innovative organization that is well ahead of our competitors.' - Dr Serdar Atamert, MBA, Managing Director Welding Alloys

'Identification and understanding of customers' unarticulated, unmet needs are key elements for delivery of superior growth and sustainable competitive advantage. This book explores a range of techniques, providing a valuable toolkit to develop a more customer-focused approach and address the challenges of an increasingly competitive market.' - Dr Neil Stainton, New Technologies Manager, Reckitt Benckiser

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