Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Idea Stormers: How to Lead and Inspire Creative Breakthroughs (Hardback)
  • Idea Stormers: How to Lead and Inspire Creative Breakthroughs (Hardback)
zoom

Idea Stormers: How to Lead and Inspire Creative Breakthroughs (Hardback)

(author)
£20.99
Hardback 256 Pages / Published: 05/10/2012
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. * Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own * Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more * Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.

Publisher: John Wiley & Sons Inc
ISBN: 9781118134276
Number of pages: 256
Weight: 456 g
Dimensions: 232 x 162 x 24 mm

You may also be interested in...

Frame Innovation
Added to basket
£22.00
Hardback
Zero to One
Added to basket
£9.99
Paperback
Transform Your Business
Added to basket
£10.99
Paperback
A Mind for Business
Added to basket
£12.99
Paperback
12 Rules of Creativity
Added to basket
The Founder's Dilemmas
Added to basket
Running Lean
Added to basket
£27.99
Paperback
Managing Innovation
Added to basket
£53.99
Paperback
Get Off Your Arse
Added to basket
£12.99
Paperback
Strategic Innovation Management
Added to basket
Ten Types of Innovation
Added to basket
The Innovator's Method
Added to basket
The Innovator's Dilemma
Added to basket

Please sign in to write a review

Your review has been submitted successfully.