I love it. What is it?: The power of instinct in design and branding (Paperback)
  • I love it. What is it?: The power of instinct in design and branding (Paperback)
zoom

I love it. What is it?: The power of instinct in design and branding (Paperback)

(author), (author)
£29.95
Paperback 272 Pages
Published: 22/02/2024
  • 10+ in stock
  • Free UK delivery

Usually dispatched within 2-3 working days

  • This item has been added to your basket

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands

No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.

The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.

Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.

Publisher: Phaidon Press Ltd
ISBN: 9781838666064
Number of pages: 272
Dimensions: 240 x 170 x 21 mm


MEDIA REVIEWS

‘Full of anecdote, philosophy, and insight, you really will love I Love It.’ – The Guardian‘Full of great imagery…and plenty of anecdotes to keep you reading whether you're an agency veteran or new to the world of branding and design.’ – Creative Review

‘[A] mélange of graphics and images, reflections on beauty, inspirations, and apt quotations.’ – Interior Design Magazine

‘I love it. What is it? explores how design and creativity are key to building great brands and businesses. A must read for leaders everywhere.’ – Rishad Tobaccowala

You may also be interested in...

Designed for Life
Added to basket
The Story of Art
Added to basket
£49.95
Hardback
The Japanese Garden
Added to basket
30,000 Years of Art
Added to basket
The Story of Art
Added to basket
£34.95
Paperback
Flower Colour Guide
Added to basket
Design for Children
Added to basket
Atlas of Mid-Century Modern Houses
Added to basket
Vitamin Txt
Added to basket
£49.95
Hardback
The Design Book
Added to basket
£16.95
Hardback
How To Become A Successful Artist
Added to basket
Art as Therapy
Added to basket
£14.95
Paperback
The Fashion Book
Added to basket
Woman Made
Added to basket
£39.95
Hardback
Where Architects Sleep
Added to basket
Atlas of Brutalist Architecture
Added to basket

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: