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How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
  • How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)

How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)

Paperback 208 Pages / Published: 03/04/2006
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In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

Publisher: Kogan Page Ltd
ISBN: 9780749446635
Number of pages: 208
Weight: 395 g
Dimensions: 235 x 155 x 14 mm
Edition: 2nd Revised edition

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