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How to Write a Marketing Plan - Creating Success 36 (Paperback)
  • How to Write a Marketing Plan - Creating Success 36 (Paperback)
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How to Write a Marketing Plan - Creating Success 36 (Paperback)

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£9.99
Paperback Published: 03/11/2010
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"How to Write a Marketing Plan" makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan. "How to Write a Marketing Plan" is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

Publisher: Kogan Page Ltd
ISBN: 9780749461508
Weight: 187 g
Dimensions: 216 x 139 x 8 mm
Edition: new ed of 3rd revised ed

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