How to Think Like the World's Greatest New Media Moguls: Business Lessons from Geraldine Laybourne (Oxygen.com), Jeff Taylor (Monster.com), Steve Case (aol.com) and Other New Media Sensations - Leader's Edge S. (Hardback)
  • How to Think Like the World's Greatest New Media Moguls: Business Lessons from Geraldine Laybourne (Oxygen.com), Jeff Taylor (Monster.com), Steve Case (aol.com) and Other New Media Sensations - Leader's Edge S. (Hardback)
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How to Think Like the World's Greatest New Media Moguls: Business Lessons from Geraldine Laybourne (Oxygen.com), Jeff Taylor (Monster.com), Steve Case (aol.com) and Other New Media Sensations - Leader's Edge S. (Hardback)

(author)
£13.99
Hardback 224 Pages / Published: 01/08/2001
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This text explores the business strategies behind successful new media projects and personalities. The book looks at how these moguls think about their businesses and how they have influenced and inspired the old media, and how they plan to continue to dominate the business lanscape.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071360692
Number of pages: 224
Weight: 390 g
Dimensions: 204 x 127 x 22 mm

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