How to Start Your Own Business for Entrepreneurs (Paperback)Robert Ashton (author)
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The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
Publisher: Pearson Education Limited
Number of pages: 336
Weight: 524 g
Dimensions: 213 x 144 x 22 mm
Edition: 2nd edition