HOW TO PLAN EXHIB (Paperback)Iain Maitland (author)
Paperback 250 Pages / Published: 17/07/1997
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This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
Publisher: Cengage Learning EMEA
Number of pages: 250
Weight: 288 g
Dimensions: 238 x 165 x 10 mm
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